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Group Executive Management

Jonas Gustafsson

Chief Executive Officer since 2025

Born: 1982

Experience: More than 15 years of leadership experience in the global media and management consulting industries. Most recently CEO of the leading Nordic TV operator Allente Group. Previously held senior positions at MTG (later Nordic Entertainment Group and Viaplay Group), including CEO of Viasat and Country Manager Sweden for Nordic Entertainment Group. Prior to that, extensive experience from the globally leading management consulting firm Bain & Company.


Education: KTH Royal Institute of Technology, Industrial Engineering and Management, Master of Science

Anders Örnulf

Chief Financial Officer since 2023

Born: 1976

Experience: Many years of extensive experience in finance, including various management and leadership positions at Preem, Svenska Spel, ICA and Unilever and most recently as Group CFO at SkiStar.

Education: MSc in Economics from Stockholm University.

Lisa Farrar

Chief Operating Officer since 2023

Born: 1980

Experience: Many years of experience from senior positions with responsibility for product development, marketing, strategy, digital transformation and customer experience. Most recently in the role of CMO/CXO for IVC Evidensia. Before that she was CDO at Strawberry, Managing Director at Groupon and Managing Director at Orbitz.

Education: Bachelor of Business Administration, Westminster University 

Jessica Sjöberg

Chief Communications Officer since 2022

Chief Communications and People Officer between 2019-2022.

Born:
1977

Experience: Long experience in senior positions within PR and communications, most recently as Vice President Corporate Communications at MTG/ Nordic Entertainment Group. Prior to that she has held positions as, among other things, Director of Information at Com Hem and Director of Communications at TDC Sverige.

Education: Media and Communications Studies, and Political Science, Stockholm University.

Anna Kempe

Chief People and Culture Officer since 2022

Born: 1977

Experience: 20 years of HR experience within tech, retail and FMCG. Previously Talent Management Consultant (self-employed) working for Schibsted and Blocket amongst other clients. Prior to that Business Area Manager within Wise Group and Senior HR Manager at Circle K.


Education: Bachelor of Social Science (PAO) from Stockholm University.

Hanna Lindqvist

Chief Technology Officer since 2025

Birth: 1974

Experience: More than 20 years of experience in senior positions within tech and product. Most recently as EVP Technology at Schibsted Marketplaces. Previously held roles such as CTO at Blocket, CPTO at iZettle/Paypal, and similar positions in product and tech at Svenska Spel, Teracom, Boxer, and Telia.

Education: Master’s degree in International Economics, Linköping University, Bachelor of Arts in Business Administration, University of Greenwich.

Holdings with senior executives